Kids from Darfur up in Lights!
WHAT AN AMAZING END OF YEAR – Kids for Kids received its most generous in-kind donation ever, donating the equivalent of £500,000 worth of billboard advertising from ClearChannel UK, thanks to Sally Dickerson of BrandScience.
Last week, I was delighted to present a Golden Goat brooch, on behalf of Kids for Kids, to Sally Dickerson to thank her for her phenomenal support and for asking ClearChannel for the amazing billboard campaign on behalf of Kids for Kids.
Firstly, they donated HUGE billboard publicity for our wonderful Candlelit Christmas Concert and then asked people to donate a goat for Christmas! Although it seems that Darfur’s plight is neglected by the international community, individuals across London were able to engage and support these families through the simple act of gifting a Goat. The Give a Goat plea resulted in goats being donated from all over the world.
What an incredible way of reminding people at Christmas about the children and families continuing to struggle on in Darfur, Sudan!
We have never had so many goat Certificates to produce – all are individually designed – from all over the world. It is difficult to express how much this has meant, not just to those of us in the UK who saw this incredible publicity, but especially to the families in Darfur. The children we are supporting live in villages where there is no electricity. Can you imagine? They have no idea what a light switch even looks like. The families are so poor that children have never seen a toy. Now they are up in lights.
Our Founder, Patricia Parker, went to Piccadilly Circus – Yes that iconic site of all Billboard sites across the world – and could not believe her eyes.
“I had expected to see our advertisement perhaps every 30 seconds or so, and then for only a few seconds at a time. Instead, we stood in wonder as it was up there in lights for hours at the very height of the evening rush hour in London’s West End. Words cannot express my gratitude to Adam of ClearChannel UK. What an incredible way to raise awareness of the plight of the forgotten children of Darfur.”
Sites that raised awareness of Kids for Kids and the children of Darfur – asking people to Give a Goat for Christmas – were all round London: Barnet, Croydon, Ealing, Hackney, Harrow, Havering, Hillingdon, Kingston Upon Thames, Lambeth, Lewisham, Newham, Southward, Tower Hamlets, Waltham Forest, Wandsworth – and London’s West End from 26th November right up until 24th December.
“How can I begin to thank ClearChannel for this incredible support. Did I say that the world had forgotten Darfur – well, they were reminded in an unforgettable way! If only our little kids in Darfur could have seen themselves up in lights!”